Hillel Wasserman

Creative Director/Writer/Producer
wasserman.hillel.818@gmail.com
818-766-4780

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Profile

Need one paragraph like this: Senior-level executive with 40+ years of advertising experience. Specializes in branding, advertising campaign development, media buying and selling, web presence development and strategies.

Experience

SpaceGamesFederation.com – Earth-based/Los Angeles, CA

Chief Creative Officer, January 2018 – December 2019

Lead creative for SGF, the first governing and sanctioning body for competitive sports played in Zero-Gravity.

  • Work closely with co-founder Linda Rheinstein on long-range vision-based strategic planning, organizational goal-setting, sponsor and partner development, and staffing
  • Created e-newsletters, web content and strategy, oversaw social media campaigns and management, wrote and produced AV content for mobile and external presentations
  • Managed and directed talent including game creators, external creatives, SpaceCasters, and Astroletes®

SAESHE Advertising – Los Angeles, CA

Creative Director, January 2017 – December 2019

Led a dedicated team of ADs, designers, illustrators, TV, and radio production companies, and media buyers for a variety of accounts including Casino/Hospitality and PSA campaigns

  • Led winning creative pitch for SAESHE Advertising, securing the $8mm Pala Casino, Spa & Resort business
  • Worked with and supervised creative staff on primary re-branding of the Pala property from the hotel entrance to the guest room doors including print, digital, OOH, amenities renaming and branding, hotel collateral including key-cards, pamphlets, training manuals, and ran regular C-Level and Tribal Council presentations
  • Wrote TV and print PSA campaigns for Dep’t of Public Works, ReCycle LA, and the California Emerging Technology Fund (CETF)

Wasserman Creative Services – Los Angeles, CA

Freelance Writer/Producer, January 2017 – December 2019

Wrote and produced digital, print, and audio-visual materials for all major studios, TV networks, and streaming services, as well as technology, beauty, retail, and PSAs

  • Produced print and interactive for Cosmo/Kodak, Anastasia of Beverly Hills, and L’Oreal and jjill for Lifetime’s “Drop Dead Diva”
  • Ideated and created digital/website copy for Blackline GPS, SilverWise Senior Resources, MediGuide America, and the Real Life Superhero Project
  • Wrote and produced trailers, TV spots, BTS and value-added pieces, one-sheets, OOH, digital banners, and POP collateral of all kinds for movies, TV, and streaming
  • Winner, Golden Trailer Award and two Key Art Awards, including Home Entertainment Packaging for “The Complete Elvis Collection”

J&G Productions – Los Angeles, CA

Creative Director, June 1991 – June 1992

Wrote, produced and directed trailers, TV and radio spots as exclusive agency for SONY/Columbia Pictures Marketing.

  • Created campaigns for films totaling over $500,000,000 combined domestic box office, with eight Top 50 finishers
  • Finalist, nine Key Art Awards
  • Supervised and introduced the re-design of the “Columbia Lady” logo

Education

University of California, Los Angeles (UCLA)
B.A./Communication Studies

Art Center College of Design
Pasadena, California

Carson + Roberts Creative Course
WSAAA, Los Angeles, California

4A’s Institute of Advanced Advertising Studies
University of Southern California (USC)

Awards & Recognition

Key Art Award
First Place, Video Packaging
“The Ultimate Elvis Collection”

Golden Trailer Award
First Place, Theatrical Teaser (Print)
“The Ant Bully”